Hashtags can be confusing and they're often underrated, and under-utilised by businesses. If you don't know where to start, we've put together a three-step guide to finding the right hashtags for your brand. 1. Search for a broad industry or topic like 'photography'. 2. Search for an industry or topic niche like 'Maternity photography' 3. Lastly, search for a location like 'Stockholm' Make a note of the top 5-10 relevant hashtags in each search result. Your target audience is