What is SEO?
SEO or Search Engine Optimisation, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Why do you need a SEO strategy?
1. A Good SEO Strategy Can Improve PPC (Pay Per Click) Quality Score
Using relevant keywords when creating pages on your website for your products and services is fundamental to a good SEO strategy. Aligning your content with text and messages or driving pay per click traffic to relevant pages, like we would to Yukwaa’s services, can improve a quality score which reduced cost per click and improves the overall performance of PPC ads.
2. SEO Increases Market Access
More than 70% of searches result in a click for one of the results on the first search engine results page (SERP). You could be missing out on traffic to your website by not investing in a SEO strategy.
3. SEO Can Help You Stand Out from Your Competitors
There’s up to six paid positions, 10 organic listings and three map listings on the first page of a SERP. You’ll increase the likelihood of site visits if you align your keyword strategy to appear in one of those listings, which reduces the chances of a searcher visiting a competitors website.
Get in touch if you want to discuss your SEO and overall marketing strategy.