Hashtags can be confusing and they're often underrated, and under-utilised by businesses.
If you don't know where to start, we've put together a three-step guide to finding the right hashtags for your brand.
1. Search for a broad industry or topic like 'photography'.
2. Search for an industry or topic niche like 'Maternity photography'
3. Lastly, search for a location like 'Stockholm'
Make a note of the top 5-10 relevant hashtags in each search result. Your target audience is using hashtags on Instagram, so make sure you show up in their search results.
It's always best to use around 10-15 hashtags in each post.
Instagram accounts that use at least 9 hashtags per post get 2.5x more engagement per post than accounts that only use one hashtag according to trackmaven.com.
With an Instagram business account, you can check how many impressions came from hashtags by reviewing the insights feature.
Get in touch if you'd like to learn more about best Instagram practices to boost your following!