Instagram Reels and TikTok aren’t just for Gen Z influencers. Considering that one billion monthly active users on Instagram has embraced Reels should be enough reason for you to add it to your marketing strategy. Not sure where to start? Keep reading for suggestions on what type of Reels you can create.
Tell your story
Share the story about how your business started and the purpose that drives it. This will give your target audience a better understanding of why you do what you do. Show them why you're unique and how you provide value to your customers.
Show people what happens BTS
A lot of times, the audience only gets to see the edited and polished results of all the hard work done behind the scenes. Giving your target audience a sneak peek into what the work involved in making the projects they see can be a way to promote your business. Additionally, this is a chance for you to be totally transparent with your customers (both current and potential) and build brand authenticity.
Feature your employees - Meet the team
People always love to see who is behind the product or service they are receiving. So why not briefly introduce your team to your audience? If you do not have a team, introduce yourself and show people how you handle the different parts of the business.
Share quick tips
What kinds of questions do your followers usually ask? Make a list of some tips you can share with your audience to help them understand your field of expertise. You can decide how many tips you want to share per video.
Assumption versus reality
Use reels to debunk common misconceptions! This is an opportunity to educate your audience and bring more attention to what you offer.
Showcase an upcoming project
Share a sneak peek of any new offerings you have coming up (products/services/posts) to boost your followers’ excitement.
What kind of feedback are you receiving from your customers? Share it with your followers to build their confidence in what you are offering!
There are endless possibilities with Reels. If you still feel overwhelmed, email email@example.com and we’ll help you get started!