1. Free marketing opportunities. Wether you’re dropping a song, or launching a new fashion line, There's plenty of ways you can leverage social media to market it.
2. Grow & develop an audience. By using social media, you have an opportunity to directly connect and engage with your customer/fan base.
3. Networking. Social media can be used to find likeminded peers that can become collaborators, mentors, or simply serve as inspiration for your own work.